When you think of cold-pressed juice and coconut sugar, Paris is not what springs to mind. But in the city famed for its saccharine pastries and almond-stuffed dacquoise, times are a-changin’. Louise Binns caught up with the founder of Juice Lab, Mandarine Rouff, to get the lowdown on how she’s shaking up the French health food scene.
What’s your Paris story?
I grew up in Santa Fe, New Mexico, but my parents are both French. So I was speaking the language from the get-go and visiting family in France during school holidays. After a few years living and working in New York, a city that I love, I decided it was time for a change and Paris seemed like the obvious choice.
Where did the idea for Juice Lab come about?
I witnessed the advent of the juicing culture first-hand whilst working in the fashion industry in New York. I noticed juices appearing at the events I was organising and when Organic Avenue opened, health journalists started writing about the ‘juice revolution’. I bought my own juicer and began experimenting with recipes: the health benefits were noticeable right away. Not only did my skin issues clear up, I had more energy and stopped becoming unwell. Hooked is an understatement! When I first landed in Paris I spotted a gap in the market and wanted to get involved.
What makes Juice Lab different?
Each of our juices follow the guidelines set by industry nutritionists and they all have a roster of specific benefits. L’Enfant Terrible 05 for example is the ultimate hangover cure and works to speed up sluggish metabolisms, while the Perfect Match 11 milk is packed with fibre. They all follow the guidelines set by industry nutritionists and Michelin starred chefs. Tying Juice Lab together is my love for food, cooking, and the healing benefits of eating well.
What’s next for Juice Lab?
We are opening a new store this spring and we are working on delivering our juices to the Paris suburbs and the rest of France. We also have some big news that we will announce as soon as we can, so watch this space.
When you’re not creating new juice recipes, where can we find you?
I feel as though I live and breathe Juice Lab and so sometimes it is hard to switch off. But if, and when I do have time, I try to escape to Europe with my boyfriend. I love travelling and exploring different cultures, plus I’m a big foodie so I’m always on the lookout for new concepts wherever I go. Otherwise, you can find me being generally lazy in bed, watching Netflix or cooking something up in the kitchen.
2, Rue de Béarn, 75003 Paris
83, Rue des Martyrs, 75018 Paris
Words by Louise Binns