Strong silhouettes, bold colours, traditional typography and nostalgic textures - everything the modern wayfaring gentleman could need... Oh and some sharp sneakers thrown in for good measure
You can always rely on Burberry. A lesson swiftly learnt by the throngs of fashionistas and press wearily traipsing between shows in grey Central London. After all, who else could you ask to whisk you away in to the temperate surroundings of Peck’s Field on a rare sunshine filled afternoon, bombard you with famous faces and then put on an evocative, captivating show unanimously adored by all? Exactly - no one.
This reliance on Burberry to produce and succeed places enormous pressure on the brand and more importantly on the shoulders of Chief Creative and newly positioned C.E.O Christopher Bailey. Any pressure was, however, completely untraceable and unmentioned when chatting with Bailey post show, who instead was keen to talk inspiration behind the collection and about the show’s soundtrack by no doubt soon-to-be star Benjamin Clementine.
Bruce Chatwin, travel writer, adventurer and socialite was the source of inspiration behind the collection and, unlike many other showings in which inspiration is used as nothing more than a buzzword, from which to tenuously link an often unrelated collection, Bailey’s show referenced Chatwin’s passion for travel and freedom throughout. From the floppy felt field hats worn by Chatwin himself through to the satchels and leather-bound notebooks emblazoned with hand drawn typography, everything pointed towards wanderlust and the carefree attitude of the famed writer.
Citing book covers as colour inspiration, the collection played host to vivid purple hues mixed casually with vibrant bursts of turquoise, deep reds and a more muted yellow. The vast array of seemingly non-complementary colours were paired together in such an expertly nonchalant manner that they all made perfect sense and harked back to Chatwin’s book covers with warm nostalgia. Bailey paid homage to the covers in a more literal sense with the recurring motif of hand drawn text mimicking the titling and detail seen upon older editions.
It wasn’t just the colours in which the collection took a carefully considered leap forward from SS14, with Bailey experimenting once again with textures and fabric, this time with the suitably vintage-associated denim and the recurring use of luxurious velvet, both reinforcing Burberry’s awareness and fondness for British history, an admirable trait.
The show drew to a close with Clementine’s distinctive vocals vying for attention amongst the applause and shutter of cameras, with a modest Bailey dedicating his final bow to the musician and leaving guests to enjoy the post-show drinks reception on the lawn, all of whom were undoubtedly discussing the ever-growing strength of his reign.