Rejoice, male grooming is no longer a taboo, in fact it's now a necessity. The House of Rush steps up to take care of your pampering needs.

Gone are the days of in-and-out barber shops and failed home skin remedies for men. No longer are we satisfied with a simple splash of water to the face and that's more than okay. The time has come to take care of yourself and take pride in your appearance.

More so than ever before, men's fashion and male grooming are taking centre stage and dominating the spotlight. To coincide with one of the world's most important menswear events, London Collections: Men and as part of the companies ongoing 20th birthday celebrations, The House of Rush have made June 'Homage to the Modern Man' month, offering 25% off hair and grooming treatments and specifically tailored products all month long.

With LC:M fast approaching, we went along to indulge in some pre-show fine-tuning, beginning with a stress-melting Elemis Deep Tissue Back Massage - the perfect antithesis to a day (or week) sat hunched behind your desk. In something of a dreamlike state, it was then time to be guided back through the achingly stylish reception area for a manicure. You might well scoff with surprise as our Features Editor did, but as you leave The House of Rush with your head and hands held high, you'll have developed a newfound love for the treatment. Expertly executed trimming, buffing and cuticle pushing will have you viewing your hands in a whole new light. After all, it's the details that matter.

Homage to the Modern Man offering 25% off their wide range of hair and grooming treatments and specially discounted prices on tailored products runs until the end of June, head over to to book yourself in for some feel-good treatments.

Alternatively call 020 7042 3200 or visit House of Rush at 200-202 Piccadilly, London W1J 9HU.

House of Rush, Male Grooming, LCM ss15

Now more so than ever before, men’s fashion and male grooming are centre stage dominating the spotlight.

House of rush london collections men